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Promotional Products: Facts and Figures

October 2, 2013

If you are reading this blog, you probably know what a “promotional product” is. Sometimes referred to as an “advertising specialty”, promotional products are those logoed products that are used to “promote” your business. Promotional products can be used for a number of different purposes:

  • Giveaways to potential clients;
  • Customer appreciation gifts;
  • Employee appreciation gifts;
  • Rewards to employees for achievements, such as safety records;
  • Apparel for employee uniforms;
  • Trade Show Giveaways;
  • Gifts with Purchase;
  • Prizes;
  • And many, many more.

 

Promotional products can be many things: pens, mugs, keychains, frisbees, sanitizers, lip balm, mousepads, coasters, shirts, hats, coozies, mints, balloons, and much more. In the world of promotional products, there are hundreds of thousands of potential products to choose from.

 

So, why should you spend money on giving something away? Sometimes, especially in difficult economic times, there is very little money available for “non-essential” expenses. But are promotional products a “non-essential” expense? Srully Blotnick, an American author and journalist, once wrote, “The evidence unmistakably indicates that you have to spend money in order to make money.” In hard times, when you are competing for every job, promoting yourself makes even more sense. You have to stand out, and you have to get your brand recognized.

 

Here a few facts show how important promotional products can be:

  • 62% of recipients do business with those companies that give them promotional products.
  • 50% of U.S. Consumers own logoed writing instruments.
  • The average time a promotional item is kept is around 5.4 months.
  • A promotional item is used a little over 18 times per month.
  • Over 90% reported owning or possessing a promotional product within the last 2 years.
  • 87% of people can recall the name of the advertiser on a promotional product they received in the last year.
  • Top 5 Promotional Product categories: Writing Instruments, Shirts, Bags, Calendars, and Desk/Office Accessories.
  • 43% of US consumers own a promotional shirt.
  • 39% of US consumers own a promotional bag.
  • 21% of US consumers own a promotional calendar.
  • 16% of US consumers own a promotional hat.
  • 66% of people give their promotional product to someone else when they are done with it.
  • 81% of recipients keep an item because of its usefulness, versus 23% who keep an item because it is attractive.
  • 52% of recipients of promotional products have a more favorable impression of the advertiser, with outerwear leading the way at 73%.
  • For prospects, 1/3 of US consumers are more likely to do business with advertisers after receiving a promotional product from them.
  • Promotional products create impressions: unique views by people who come into contact with the recipient and the items.
  • Bags lead the way among promo items, generating an average of 5732 impressions, followed by caps at 3153, and writing instruments at 2730.
  • Promotional products have an average cost per impression of 6 cents.

 

Promotional products should be a key component of your marketing strategy. But, as a lot of the facts above show, choosing the right product to fit your need and give you the most bang for your buck is equally important. Promotional product professionals, like Best Business Systems, serve as your guide to the advertising specialty industry. We have the tools, expertise and experience to help you find the right product to fit your need, at the right price. Don’t settle for more ink pens because they are on sale. Get the right item to make the right impression.

 

Best Business Systems is all about Making Your Business Better.



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